The only project I've hung on to since my days at George Brown. For our final thesis project in my 3rd year there, we were tasked with developing a concept TV station and creating a full launch campaign.

Given my background and interest in the performing arts, I planned a station dedicated to the discovery and presentation of live theatre. For my campaign I sought out very visceral images to effectively capture the feeling of "being there" during a live show. The tagline was developed in tandem with this concept.

The scope of the project involved budget plans, a full identity and branding program, launch schedules, etc. Since I was in the advertising "stream" I developed posters, billboards, newspaper ads, street ads, transit ads, banners... the list went on and on. I loved it.

George Brown College, 2004